Invitation to Visual Artists

By August 11, 2016Latest News, Visual Arts


The Castlemaine State Festival is inviting visual artists to exhibit as part of the 2017 Open Studios program.

The Castlemaine State Festival encourages artists from the region to be actively involved in the Festival by placing an advertisement in the dedicated ‘Open Studios and Exhibitions’ section. This is a unique opportunity for local artists, collectives and galleries to advertise and promote their work to Festival audiences.

As a departure from recent festivals, there is no overarching ‘theme’. Rather, the Festival Director is interested in compelling ideas and artwork proposals that inspire and preoccupy ‘local’ artists and arts collectives at this time.

Be part of Victoria’s premier regional art’s festival with 20,000 festival programs being distributed throughout key sites in Melbourne and across Regional Victoria.

2017 Festival Overview

The 2017 celebration to be held from 17 to 26 March will continue to feature adventurous newly produced theatre and dance works under the Festival’s Castlemaine Created banner, present music in some of the region’s most distinctive and atmospheric historic and natural settings, take audiences into intimate and personal artist Open Studios and Galleries, celebrate the power of story-telling and social commentary, bring inspiring mentors together with aspiring young artists, and program free public celebrations to delight and welcome the whole community and visitors to the region.


To be eligible to advertise a visual arts event in the 2017 Festival Program, applicants need to:

  • Complete the included form and return it by 5pm, Thursday 1st September 2016
  • Pay for your advertisement by 5pm, Thursday 1st September 2016
  • Meet all deadlines for sending in images and proofing your advertisement
  • Be, or represent, an artist living or working within Mount Alexander Shire and its immediate surrounds, or have demonstrably strong ties to the region.
  • Have your own venue or space for the display of your work during the Festival (17 to 26 March 2017)
  • The venue must fall within the boundaries of the Mount Alexander Shire or immediate vicinity.

Advertising Rates have stayed the same since the 2013 festival. See the rates here…

Advertising Design

The physical size of the 2017 Castlemaine State Festival program is yet to be determined but advertisement dimensions will be proportionate to the page formatting. To allow as many artists as possible to be included in the Program, advertisements are offered at either a quarter page or a half page. There are no options for eighth or full page advertisements. Multiple advertisements for the same event are not permitted. Entries will be in alphabetical order by artist or artist group name where possible.

All advertisements are to be designed by the Festival Graphic Designer and may be subject to slight alterations throughout the design process. All advertisements will be printed in full colour. The colour, font and text size for the advertisements will be chosen by the Festival Graphic Designer, whose style decisions are final.

After the Festival Designer creates your advertisement you will be given the opportunity to proof the design before the Program goes to print. While you will be given the opportunity to make corrections to your advertisement, these will only include errors to text or minor changes to the information contained. Should you require further or extensive changes you may be charged an extra amount.

Distribution, Publicity and Promotion

In 2017, venues will be provided with a downloadable Festival branded signage template which can be used to promote the venue externally.
The Festival Program has a print run of 20,000 copies, to be distributed throughout key sites in Melbourne and across regional Victoria. The Program will be available electronically via the dedicated 2017 Castlemaine State Festival website.
The main publicity and promotion campaign will begin well in advance of the opening of the Festival, and the Open Studios and Exhibitions will be included in this campaign. Publicity will include print media, television, radio, website promotion and social media including Twitter and Facebook

Contact Krista Horbatuik for further details about the Open Studios & Exhibitions program  (03) 5472 3733

Download more information here.



Ceramics by Phil Elson