BECOME A PARTNER

Castlemaine State Festival relies on the generous support of its partners to deliver world class experiences for our artists and audience members.

OUR PARTNERSHIPS

We seek out partnerships and partners who reflect and exemplify the same approach and values in what they do and how they achieve things. We are offering partnership opportunities that support brand experiences and help our business partners achieve a greater connection with our audience.

PARTNERSHIP OUTCOMES

Enhancement of your brand through alignment with an Arts Organisation known for its creativity, pro-activity and courage.

Revenues generation and ongoing income generation.

Increase in business recognition.

Connection to an enthusiastic and engaged audience & community.

OUR REACH

Our Biennial festival attracts 50,000+ attendances in multiple venues over 16 days.
27,000 copies of the printed program were distributed throughout Melbourne and regional Victoria
between January and March.
Through our media partnership with Midland Express, 22,030 programs were directly delivered to
homes in Central Victoria through their free local paper.
Regular festival updates were delivered to 10,526 social media followers and 7280 e-news
subscribers.
Our website traffic throughout the festival saw 1.1+ Million page views from 62,364 unique visitors
Various media coverage including national and international coverage through Media Partnership
with the Midland Express and further print coverage through The Age, The Guardian, Australian
Arts Review, and the Nikkei Asia Pacific.
Radio coverage included ABC Melbourne, ABC Central Victoria, Main FM, 3RRR, Gold FM.
Our TVC, funded through our partnership with Bendigo Tourism, ran for a fortnight from the 12
March on Regional commercial TV stations and had an estimated viewing audience of 175,000.

2021 FESTIVAL REACH SUMMARY

ARTISTIC PRESENTATIONS

38 Interviews & Mentions

ONLINE COVERAGE

41 Interviews & Mentions

TV COVERAGE

2 TV Documentaries
2 Interviews & 1 Television Commercial

SOCIAL MEDIA & ENEWS

Regular festival updates delivered to 10,526 social media followers
Regular E-news delivered to 7280 subscribers

PRINT COVERAGE

32 Radio interviews & mentions
Program & Wrap feature in Midland Express distributed to 22,000
5000 Programs distributed in Melbourne

	Platinum Partner $30,000+	Gold Partner $15,000+	Silver Partner $10,000+	Bronze Partner $3000-$5000+
PR for Announcement of Partnership
Social Mentions	20	15	10	5
E-news Mentions	All Enews (Up to 20 per year	Quarterly Enews + Launches Enews	Quarterly Enews	2 Enews
Advertisement in Dialogues Podcast
Advertisement in Printed Programs	Full Page	Half Page	Quarter Page	Eighth Page
Logo link & blurb on Website Sponsor Page
Static banner on Website	Full Top Banner	Footer Banner
Logo on onsite signage
Advert on Screens prior to Shows
Mentions in CSF Radio Ads and TVC
Comp Tickets for staff or customers	30	20	15	10
Discount offer for staff or customers	10%	10%	10%	10%

BESPOKE ACTIVATIONS AND OPPORTUNITIES

The above table indicates sponsorship benefits, and we are flexible with our options. We have further options and opportunities for promotion of your company. Opportunities include customised education programs, naming rights for programs or venues, hosting events at The Goods Shed, etc.

We would love to work with you to build a bespoke partnership that maximises your sponsorship benefits.

Partnering with Castlemaine State Festival enables you to engage with new audiences passionate about the arts through one of the major cultural events in central Victoria, attracting visitors from all over the world.

To get involved and build a bespoke partnership with the Festival, contact Glyn Roberts by email glyn@castlemainefestival.com.au or phone 03 5472 3733.